Rate Negotiations are a Red Herring

Corporate legal departments want to talk about rates.  They want to talk about standard rates and alternative rates.  Then comes the hourly rate discount discussion because a discount means better value. Rates are part of the fee for service equation (Rate x Time = Fee) but the far less important component when it comes to driving value.  rate negotiations are arguably just a red herring - a seemingly plausible, though ultimately irrelevant, diversionary tactic. The conversations should focus on the work itself.  More specifically, who should be doing it, and how long should it take. Time efficiency is the red flag issue. 

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Trust, but Verify

What if you could trust every billed hour was a good hour?

The answer was resounding. “It would be so much easier!” They went on to explain that modern mechanisms provide some level of accountability and predictability, trusting their law firm partner was more important. When things change in a matter, and there are always twists and turns, then assumptions need to be adjusted, addendums added, scope changed, and economics modified. Most cases are just too difficult to predict.

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The New Law Firm Sales Ninja

Whether you know them as Pricing Experts, LPM Professionals, Client Value Officers, or "TVPi Professionals," (as we will refer to them here), it's abundantly clear that they are the most underutilized, revenue originating secret weapon at Law Firms. Yes, revenue Origination. Their value goes well beyond complex number crunching, process mapping, and RFP pricing proposals. TVPi Professionals are uniquely positioned to originate business. Any law firm leader who can think "outside the box" should reflect on this and realize that the highest and best value delivered by TVPi Professionals is organic revenue origination. 

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